Melodie Hoke
Melodie Hoke | Digital Design & Art Direction
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New Balance | Runnovation App

Find the ideal running partners and track your workouts—all within the New Balance Runnovation app. Once you have logged a workout, you’ll be able to browse a collection of fellow runners’ profiles. The location-based database sends you running partner matches near you according to the pace at which you run, the time of day you workout and the personal goals you’ve set. 

You’ll have access to information and discounts on upcoming races and running events. Plus, you can see if any of your running partners are signed up to participate in a race, so you can make arrangements to train together and receive New Balance perks as a reward for your hard work.

Role: concept development, design

Agency: Upshot (spec work)