Melodie Hoke
Melodie Hoke | Digital Design & Art Direction

Lululemon | Site Redesign

I love the brand Lululemon because it blurs the line between activewear and fashion. However, I did not feel that their site reflected the essence of the brand. I challenged myself to redesign the as an easy-to-use responsive site that feels inspiring for the fashion-forward and the active.

Role: concept development, UX and visual design

Created as a personal project (spec work).






My process began, as it often does, with lots of doodling and gathering inspiration, then sketching out some rough wireframes, all before hitting the computer.