Melodie Hoke
Melodie Hoke | Design & Art Direction
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Bombay Sapphire Content Calendar

Bacardi Social Media Content Calendar

My team at Proximity developed this content calendar, where all content falls into one of three categories: process (focusing on the craftsmanship behind how the gin is made), product (centred around the gins themselves and their beautiful packaging), and provenance (relating to the origins of the botanicals used in Bombay gins). While this campaign was originally only intended for the UK market, the client was so pleased that it was pushed out to globally.

Role: concept development, design, animation Agency: Proximity London Credits: Creative directors: Andy Todd, John Vinton