Melodie Hoke
Melodie Hoke | Design & Art Direction
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ASOS Weather-Triggered Ad

ASOS Weather-Triggered Ad

Mobile rich media ad unit that is triggered by the weather in the user's location. For example, if the user is in Chicago and the weather is 82°F and sunny (wishful thinking here), then they will be targeted with an ad for sundresses.

Role: concept development, design Agency: Centro